Vittoria is the world’s leading brand of performance bicycle tyres, known for its unique graphene-enhanced compounds and advanced cotton and nylon casings. Vittoria produces at its factories in Thailand and sells through subsidiaries in Asia, Europe and North America. With its global R&D capabilities, Vittoria develops bicycle tyres for all performance levels in road, off-road and urban use. Vittoria's eagerness to innovate and disrupt the bicycle industry is endless and it really puts the T in Tyre Tech! Vittoria is the first company in the world to use graphene in its bicycle tyres. Graphene is incredibly durable, and at the same time very light, 200 times stronger than steel and 200,000 times thinner than a single hair. Vittoria developed this revolutionary technology over the course of four years, made 500 prototypes, and then launched the Vittoria Graphene bicycle tyre in 2015, followed by Vittoria Graphene bicycle wheel, the year after. An instant bull's eye.